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Pinkberry isn't just yogurt, its a lifestyle. A new marketing and branding strategy to bring out the exclusive taste of Pinkberry through the unique talents of Chefs. Chef collaborations will introduce new flavors into the market and catch the attention of fans.
Through the Pinkberry Mobile App, users can learn about the new chef flavors, order, choose toppings, and pick up their Pinkberry when their on the go.
A redesign of the Pinkberry container allows for a take home option.
***This project was presented to Pinkberry corporate office before their mobile phone App was released.