Team
Product Manager, Researcher (Me), business consultants, engineer, client embeds
Role
Ethnographic research, insights, customer journey maps, service blueprint
DESIGN QUESTION:
How might we improve gas station maintenance escalation in an already existing system?
RESEARCH:
The biggest challenge was to first tried understand the already existing service journey to find where pain points would arise.
INSIGHTS:
Lack of transparency across stakeholders
Inefficient and manual work processes
Inability to systematically collect data
Goals
Digitizing manual offline processes
Increasing transparency and visibility for all stakeholders
Automated reporting, escalation, and matching of stakeholders
Contractual analytics and improved asset tracking and categorization.
SOLUTION:
SCENARIO:
REFLECTION: